Story canon: personas

The people and needs behind the site journeys.

These are fictional or composite story characters used to map site journeys, not actual customers.

Utility biller · Billpage

Will Dritten

Needs to trust the reads, understand how data reaches Billpage and arrange access to an inherited property.

Multifamily owner · GreenField

Wants a clear savings story, proof from operators and a payback example before a call.

Property manager · GreenField

Needs fewer vendors and a simple billing story to bring to ownership.

Engineer · MeterMax

Needs system requirements, drawings, specifications and a design review without marketing detours.

A composite character whose unexplained bill triggers the story. The goal is a clear proof trail before a dispute escalates.